The difference between Customer Relationship Management and Dynamic Relationship Management is an understanding that your customers never stand still.
DYNAMIC RELATIONSHIP MANAGEMENT
From the very first second they interact with you, a customer is constantly changing their attitude, their interest, their behaviour – that’s the dynamic bit.
Spotting the changes then understanding, reacting and responding to them is what separates our clients from their competition. And we can help you engineer dynamic relationships with your prospects and customers too.
We focus on unlocking insight in the customer base. We interrogate how value is distributed across customer segments. We identify high propensity acquisition audiences.
We then define the go to market plan – how the brand interaction with customer and prospects will drive the most effective returns. This would include proposition development, creative treatments and targeting and channel strategy.
WDMP always ensures that the impact of the marketing investment can be measured and optimised.