Just Eat

In a ruthlessly competitive market, Just Eat’s ongoing challenge is to be front of mind when it comes to online takeaway services. Just Eat appointed WDMP as CRM agency to increase retention, drive purchase frequency and grow value in their customer base. WDMP developed a behavioural customer segmentation model – leveraging transactional, behavioural and 3^rd party data – producing a set of unique and distinguishable customer segments, to enable highly targeted, timely and compelling CRM communications.