The Future of Direct Mail

Gavin Wheeler, CEO, WDMP joined 12 other Direct Marketing experts to reveal their predictions on the future of direct mail. Here’s what Gavin had to say: In this day of multimedia, diminishing attention rates, ad blocking, unsubscribes and the sheer relentless volume of digital messages – effectiveness rates of these channels have plummeted with attribution…

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Evolve or Perish – The Darwinian Theory of Agencies

In the ten years that I have been running my agency one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user generated content and now it’s…

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WDMP at the Future Writers’ Lab

On Tuesday 13 September, Gareth Lloyd, Head of Copy at WDMP, was a guest speaker at the DMA’s Future Writers Lab course. The aim of the course is to nurture and inspire a new generation of copywriters and Gareth was briefed to provide an ‘Anatomy of Greatness’ for the course participants. This meant taking apart…

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How Access To Richer Data Has Improved Targeting In Door Drops

By Gavin Wheeler — for MAILMEN Gavin Wheeler, CEO of direct, digital and social agency WDMP, tells us about the need for creative thinking when producing door drops, and how more sophisticated data is set to change targeting. As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all…

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Gavin Wheeler WDMP

The Curious Case of the Curious Consumer

When I first started out in marketing as a Brand Manager for a well-known car company, consumers knew their place and behaved properly. They watched our TV ad (or looked at our 48 sheets for lesser models), read our tactical offer in a press ad, picked up Yellow Pages to find their nearest dealer, trotted…

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The Accidental Marketer – Why left of field thinking often wins the day

We’ve all experienced it – the “we’ve always done it that way” attitude or the “we’re in the business of running our business” and not satisfying a consumer need. And there have been some spectacular business fails to illustrate this. Take Blockbuster, an entrenched retailer and not an entertainment provider. I was part of a…

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