Neilson Ski – Experience More at Every Turn

Our latest direct response campaign promoting Neilson Holidays forthcoming Ski season has just gone live.

The campaign, Experience More at Every Turn, focuses on the unique free ski guiding and coaching offered on a Neilson Mountain Collection holiday. The fully qualified Neilson Mountain Experts offer tips on technique, help customers find the finest snow whatever the conditions, or recommend the best place on the mountain to have lunch.

Inspired by vintage ski posters, we developed a striking illustrative approach that uses ski route lines to visualise the idea of expert knowledge. And the campaign certainly stands out from the wealth of competitor activity which utilises more clichéd ski holiday photography. Our multi-channel campaign targets both existing customers and new prospects through direct mail, email, social and display.

Bend ze knees!