The Gym Group
Assisting The Gym Group with embedding a new marketing platform, automating customer journey’s and managing a rolling “test and learn” strategy to deliver effective eCRM.
hVIVO, the clinical trials specialist, has appointed WDMP to overhaul its marketing activity for their Flucamp cold studies programme.
Partnering with their Data agency, DST, to manage all prospect and customer engagement strategy and campaign execution in both off and online media.
On and offline CRM campaigns to drive repeat booking and loyalty including data and customer strategy. Launch of new routes and categories such as Ski for Winter 2012.
Appointed to optimise their small business direct acquisition programme alongside developing a best in class CRM capability.
Retained Acquisition and CRM Agency – multi-channel performance marketing campaigns along the entire customer journey – from acquisition to sophisticated CRM strategies. Powered and automated by the bespoke digital and direct marketing data eco-system built and designed by WDMP.
Wyevale Garden Centres
Appointed to deliver strategic CRM to drive improved customer revenue and increase year on year like for like sales, executed both on and offline.
Omni-channel and trigger home and business insurance campaigns, using multiple data criteria including Hiscox’ unique underwriting and insurance renewal information.
Appointed to develop direct mail strategy to prove acquisition as an effective channel for Zopa, reducing their reliance on online channels to drive loan sales.
Launching hosted multi-line telco systems into the SME sector. Product positioning, DR advertising and cross-sell into existing base.
Neilson Active Holidays
Customer data insights identification, informing Neilson’s 2017 Summer booking campaign.