New Head of Campaign Management!

We are excited to announce that Lucy Easter has joined team WDMP to lead the Campaign Management & Insight department, one of the fastest growing areas within the agency.

Lucy is responsible for creating a centre of excellence within WDMP that can accelerate the growth ambitions of our clients, through the design, build and analysis of multi-channel direct marketing activity using a variety of Campaign Management software.

Lucy has considerable experience of working with a wide variety of Campaign Management tools – such as Sitecore, Cheetah Digital, Movio & SalesForce MC – and prior to joining WDMP Lucy implemented Adobe Marketing Cloud as an enterprise solution at Westpac Bank, Australia to optimise their ability to create relationships with customers.

We look forward to introducing you to her in person soon.