When Southern bid for the South Central rail franchise, we developed a communication strategy outlining the brand’s development for the next five years. They went on to secure the franchise, and we went on to create the new Southern identity. This has led to us producing an integrated campaign that's included everything from station billboard posters to online banners. And by also developing templates for over 30 different types of collateral, we’ve ensured Southern always makes a connection during the 120,000,000 passenger journeys taken on the network each year.