Tesco Bank Pet Birthday

The Challenge – As the pet insurance market becomes increasingly more competitive, Tesco Bank required an in-life communication to prevent customers switching and to maximise customer retention. Our Strategy – We realised the answer lay in the unique bond that exists between an owner and pet; the pet is a part of the family. As Tesco Bank…

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Bring Your Garden To Life

Just as Spring brings a blast of colour to your Garden, WDMP have developed a new creative approach for Wyevale’s Garden Centres’ CRM activity, that brings a more vibrant editorial feel to their monthly Garden Club mailing activity 1.4 million DM packs using the new ‘Bring your garden to life’ design style will arrive with…

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WDMP cleans up at Travel Marketing Awards

We are extremely proud to announce ‘The Monarch Virtual Reality Mountain‘ was the shining star of the night, scooping two Gold Awards and one Silver Award. ‘The Monarch Virtual Reality Mountain’ received Gold in both the ‘Best Use of Multi-Channel‘ and ‘Best Direct Marketing‘ categories and a Silver Award in the category ‘Most Innovative Marketing‘….

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How Mobile CRM Connects Brands with the ‘Always On’ Consumer

To date there have been three seminal moments in my mobile life, and together they show just how far the mobile world has come. The first was in the early ‘90s when I used one for the first time. I was working at Toyota and borrowed a brick-sized mobile phone off someone at the agency…

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The customer journey is dead…long live consumer pathways!

I’ve spent the last 15 years teaching clients the benefits of mapping, measuring and influencing customer journeys to improve sales, retention and customer revenues. But recently I have had a revelation. This is an oversimplification and a generalisation of how consumers actually behave. It also relies on the consumer telling you that they are ready…

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Banish the winter blues with Cosmos

Our latest direct campaign for Cosmos Holidays breaks this week encouraging previous bookers to rebook their summer 2015 holiday again with Cosmos. To give the campaign greater reach, the campaign encourages customers to create holiday snaps without leaving their homes. By turning sitting rooms into Ibiza nightclubs and kitchens into Italian restaurants, customers can share…

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