The Gym Group – launching a new membership benefit

Our first creative brief for The Gym Group was to promote the launch of the Hydro+ rehydration drink to selected members of their gyms. The campaign involved sending members two personalised emails. The first teaser email introduced this new membership benefit, explaining the rehydration advantages of Hydro+. The second launch email followed the installation of…

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Evolve or Perish – The Darwinian Theory of Agencies

In the ten years that I have been running my agency one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user generated content and now it’s…

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A big one! – CIM Travel Marketing Awards

A fantastic night at the CIM Travel Marketing Awards last night. We picked up one Platinum, two Golds and two Silvers! Our Monarch Personalised Video campaign won a Platinum for ‘Most Innovative Marketing’ and a Gold for ‘Best Email Campaign.’ Our Colour Your Summer campaign also won a Gold for ‘Best Multi-channel Campaign.’ Congratulations to…

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New Year, New Awards

WDMP were up for four awards at the MAA’s #DoDifferent Awards last week. Our renowned Monarch campaigns: ‘Colour Your Summer’ and ‘Personalised Video’ were up for the awards. To our delight, we took home the ‘Best Consumer Effectiveness’ award for our work on the ‘Colour Your Summer’ campaign. The team are thrilled and this sets the…

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Neilson Turn of Year – Campaign of the Month

The Challenge Neilson Holidays were preparing for what they expected to be a busy Peaks (Turn of Year) period, where the focus was to be heavily on driving summer 2017 bookings. Peaks is a busy and competitive time for the entire travel industry, and our challenge was to increase direct customer acquisition, retention and value…

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Neilson Campaign

We’re Recruiting!

WDMP are recruiting for their 2017 Graduate Account Executives! We are looking for charismatic candidates with an appetite for marketing and relevant experience. You could be a recent graduate or graduating in 2017. Does this sounds like you or someone you know? ‘I’m curious about how companies go about promoting their brands and products. That’s…

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