Hiscox Home Acquisition – Campaign of the Month

The Challenge: The challenge was twofold. Firstly, find and precisely target a finite prospect base with a creative approach that will get customers curious enough to question their current policy and reappraise the value of Hiscox Home Insurance. And secondly, to establish and prove the success of a new direct response acquisition channel. The Insight: 49%…

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The Gym Group appoints WDMP

We are delighted to announce that following a competitive pitch process to find a new eCRM agency The Gym Group has appointed WDMP. Moving forward we will assist The Gym Group with embedding a new marketing platform, automating customer journey’s and managing a rolling “test and learn” strategy to deliver effective eCRM. Well done everyone!

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The Gym Group

Data Story Telling Award Nominations

Great news!  We’ve made three category shortlists of this year’s Data Storytelling Awards (sponsored by Marketing Week). Our work with Wyevale Garden Centres has received ‘Audience Segmentation’ and ‘Loyalty & Relationship Marketing’ nominations, while our Personalised Video Campaign for Monarch Airlines is in the running for best ‘Personalisation’. The winners will be announced on 1 November 2016.

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WDMP at the Future Writers’ Lab

On Tuesday 13 September, Gareth Lloyd, Head of Copy at WDMP, was a guest speaker at the DMA’s Future Writers Lab course. The aim of the course is to nurture and inspire a new generation of copywriters and Gareth was briefed to provide an ‘Anatomy of Greatness’ for the course participants. This meant taking apart…

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How Access To Richer Data Has Improved Targeting In Door Drops

By Gavin Wheeler — for MAILMEN Gavin Wheeler, CEO of direct, digital and social agency WDMP, tells us about the need for creative thinking when producing door drops, and how more sophisticated data is set to change targeting. As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all…

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Gavin Wheeler WDMP

Hyundai Monthly Mailings

The Challenge: The challenge was to evolve the current monthly mailing pack in order to increase test drive uptake and ROI. We wanted to be more innovative and relevant to produce targeted messaging to customers while still integrating one central thought: ‘We make it possible’. Our Strategy: We responded with a marketing programme that adapted…

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