How Access To Richer Data Has Improved Targeting In Door Drops

By Gavin Wheeler — for MAILMEN Gavin Wheeler, CEO of direct, digital and social agency WDMP, tells us about the need for creative thinking when producing door drops, and how more sophisticated data is set to change targeting. As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all…

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Gavin Wheeler WDMP

Our New Brand Response Campaign for Monarch

For Monarch the customer service they provide is what sets them apart. Their staff and cabin crew’s first instinct is to help other people, to do the small and meaningful things that will provide customers with a positive, memorable travel experience. An ethos that Monarch’s first integrated brand response campaign in 3 years looks to…

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Making of film – Monarch Airlines

  We are thrilled to announce that our latest Brand Response TV ad launches tonight for Monarch Airlines on Channel 4 at 8.45pm, during the commercial break. Whilst we can’t share the new ad till later tonight, if you’d like to know what the client and agency folk got up to in Palma and Gatwick…

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hVIVO appoints WDMP for Flucamp push

hVIVO, the clinical trials specialist, has appointed performance marketing agency WDMP without a pitch to overhaul its marketing activity for their Flucamp cold studies programme. WDMP will initially be tasked with creating direct response advertising activity to recruit volunteers for up and coming cold studies. This will initially consist of Facebook, digital retargeting, out of…

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Personalised Videos for Monarch

The Challenge: The challenge was to reactivate past customers who had a travel history with Monarch but had not yet booked for 2016. We needed to convince recipients to reconsider booking with Monarch for the coming summer. Our Strategy: Develop a highly personalised campaign to cut through all the wealth of communication in the travel…

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Wonga Flexi Loan Launch

Wonga tasked WDMP with supporting the launch of their Flexi Loan product, a new offering that allows customers to repay their loan in 3 parts over three months. The aim of the campaign was to clearly communicate the key product proof points in a busy marketplace. The campaign ran across multiple channels with the ATL…

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