In a long-standing, trusted partnership with Wonga, we have helped them to completely transform their business; ensuring targeted marketing performance, which only does right by their customers in line with their revised and compliant business model. WDMP designed and manages their Single Customer View (SCV) database, also mapping and developing a fully optimised customer journey. This solution drives a fully automated, trigger communications programme, leveraging their SFMC campaign management tool, consistently delivering customer growth, and maximising marketing ROI.