ZOOPLA: SMART PROPERTY BUYING AND SELLING

AMBITION

Zoopla wanted to educate potential homesellers about the importance of instructing the right estate agent.

Specifically, they wanted this audience to consider how Zoopla enhances how an agent markets a property. This is because agents powered by Zoopla have access to unique property and area information that serious buyers really value. Many of these buyers only visit Zoopla.

SOLUTION

We went straight to sellers to inspire them to choose an estate agent using Zoopla.

In a confusing market where getting the wrong info can cost you thousands, Zoopla has all the clever searching and selling tools you could want, as well as 50 million visits each month. We combined the compelling Zoopla benefits with localised touches that highlighted just how much Zoopla understand the seller’s local area.

Our message was clear: only Zoopla-registered Agents can get you in front of the smartest buyers in your area. So always make sure your Estate Agent uses Zoopla.

Door drop media gave cost effective reach, with data mining identifying optimal distribution.

Impact was driven by combining a stand out die-cut format, localised search figures to boost Zoopla’s local credentials, and brand ambassador Phil Spencer to reinforce property expertise.

The communication was also incentivised with a free Property Valuation report worth £19.95. This underlined Zoopla’s knowledge USP, adding another compelling reason for the prospect to make a Zoopla-listed agent their first point of call when selling.