The customer journey is dead…long live consumer pathways!

I’ve spent the last 15 years teaching clients the benefits of mapping, measuring and influencing customer journeys to improve sales, retention and customer revenues. But recently I have had a revelation. This is an oversimplification and a generalisation of how consumers actually behave. It also relies on the consumer telling you that they are ready…

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Banish the winter blues with Cosmos

Our latest direct campaign for Cosmos Holidays breaks this week encouraging previous bookers to rebook their summer 2015 holiday again with Cosmos. To give the campaign greater reach, the campaign encourages customers to create holiday snaps without leaving their homes. By turning sitting rooms into Ibiza nightclubs and kitchens into Italian restaurants, customers can share…

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Case Study: Tesco Bank Credit Card

Our Challenge – increase sales and awareness of Tesco Bank’s Clubcard Credit Card. Promote the card’s 0% interest introductory offers on purchases and balance transfers whilst elevating the unique benefit of the card: collecting Clubcard points everywhere you spend. Our Strategy – to change the conversation surrounding credit cards from rate only, reframing it as…

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And the shortlists keep on coming!

Since our announcement about being shortlisted for the MAA awards, the good news has just kept coming! WDMP have got another shortlist under our belts, as it has been announced that our campaign ‘The Monarch Virtual Reality Mountain’ has been shortlisted for three categories in the Travel Marketing Awards 2015: – Best Use of Multi-Channel…

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WDMP has been shortlisted!

We are more excited than a four-year-old at Christmas time to hear that WDMP has been shortlisted for the MAA Best Awards 2015. Three of our campaigns have caught the judges’ eye: -          Monarch Ski Reactivation for Best Direct Marketing Campaign -          Freeview HD Retail Campaign for Best Business to Business –      …

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Wyevale Garden Centres Launches Christmas Campaign

Wyevale Garden Centres and WDMP have launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From real trees, decorations and gift delights – everything for an enchanting Christmas. The campaign features just under 5 million door drop brochures being distributed within a 30 minute drive time of Wyevale Garden…

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