Wonga Flexi Loan Launch

Wonga tasked WDMP with supporting the launch of their Flexi Loan product, a new offering that allows customers to repay their loan in 3 parts over three months. The aim of the campaign was to clearly communicate the key product proof points in a busy marketplace. The campaign ran across multiple channels with the ATL…

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Hiscox appoints WDMP to drive direct sales

Hiscox has added direct and CRM specialist WDMP to their roster to help them drive their direct to market business. The appointment follows a pitch against undisclosed agencies and sees WDMP joining existing roster agencies VCCP and Goodstuff. WDMP will be tasked with taking the high profile Hiscox brand campaign, recently seen in press and…

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Helping the Carbon Trust promote energy-efficiency to SMEs

  The Carbon Trust’s mission is to move the UK to a sustainable, low carbon economy. But how do you encourage SMEs to invest in energy-saving equipment so this can happen? Our radio ad uses humour to bring to life the hard benefits of such an investment – a large and on-going cut in energy…

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‘Colour your summer’ with Monarch Airlines

Leveraging the increasingly popular trend of adult colouring in, we’ve developed  a new direct response campaign for Monarch to inspire customers to add ‘colour’ to their summer this year. The campaign builds upon the recent phenomenon and popularity of adult colouring books; which are said to promote mindfulness and relaxation. The idea behind the concept…

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Start your year in the garden with Wyevale Garden Centres

To continue Wyevale Garden Centres’ (WGC) ‘Start your Year in the Garden’ campaign we created a new DM piece. It was sent to members of ‘The Garden Club’, WGC’s award-winning customer loyalty scheme, in February 2016. Each page inspired the member to get back into their garden and prepare for summer, with exclusive offers to…

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The Curious Case of the Curious Consumer

When I first started out in marketing as a Brand Manager for a well-known car company, consumers knew their place and behaved properly. They watched our TV ad (or looked at our 48 sheets for lesser models), read our tactical offer in a press ad, picked up Yellow Pages to find their nearest dealer, trotted…

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