Following a competitve pitch process we have been appointed to create a CRM strategy to increase Average Revenue per Customer and to leverage the Gardening Club Membership scheme to drive year on year growth. Keep an eye out for our first campaign which breaks shortly.
Our brief was to get staff at PC World Curry’s stores excited about 6 new Freeview HD channels. Leveraging our insight that store staff are very competitive, we created a campaign that could give staff the tools to hold their own game show and in doing so test their Freeview HD knowledge against one another….
When I first started out in marketing as a Brand Manager for a well-known car company, consumers knew their place and behaved properly. They watched our TV ad (or looked at our 48 sheets for lesser models), read our tactical offer in a press ad, picked up Yellow Pages to find their nearest dealer, trotted…
Our Cosmos campaign to promote Florida as the ultimate family holiday location for summer 2015 launches today. The campaign uses both DM and Social Media to broaden the reach of the campaign and to drive prospects to a competition on Facebook. The campaign aims to showcase the breadth of the Cosmos holiday experience by positioning Florida…
As a planner, the satisfaction that comes from finding that piece of hidden insight or unseen opportunity which could unlock more business for a client is one of the best parts of the job. The one thing that is changing, though, is how we actually find these. Over the past few years – enabled by…
Lansinoh Laboratories has appointed WDMP to develop a CRM programme in US & UK markets. The programme will support new mums on their pre & post natal journey by offering expert help and advice. Keep your eye out for more on this exciting new partnership!
