The Challenge: Having proven that DM is an effective acquisition channel for Hiscox Home Insurance, the client brief was to create fresh creative to test against our successful wardrobe campaign. The added challenge was to design a pack that was also more cost effective in order to drive a lower CPA. The Insight: 49% of…
To kick start Wyevale’s ‘Your Summer Garden’ campaign we created a mailer to actively encourage members of The Garden Club to get back into their garden and immerse themselves in the pleasures it gives them. The pack highlights this year’s summer trends, showcases related products and uses targeted offers and personalised reward vouchers to drive…
Graduate Account Executive: We are looking for charismatic candidates with an appetite for marketing and relevant experience. You could be a recent graduate or graduating in 2017. Does this sounds like you or someone you know? ‘I’m curious about how companies go about promoting their brands and products. That’s why I’m passionate about marketing. From…
Gavin Wheeler, CEO, WDMP joined 12 other Direct Marketing experts to reveal their predictions on the future of direct mail. Here’s what Gavin had to say: In this day of multimedia, diminishing attention rates, ad blocking, unsubscribes and the sheer relentless volume of digital messages – effectiveness rates of these channels have plummeted with attribution…
Our first creative brief for The Gym Group was to promote the launch of the Hydro+ rehydration drink to selected members of their gyms. The campaign involved sending members two personalised emails. The first teaser email introduced this new membership benefit, explaining the rehydration advantages of Hydro+. The second launch email followed the installation of…
In the ten years that I have been running my agency one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user generated content and now it’s…
