How Access To Richer Data Has Improved Targeting In Door Drops

By Gavin Wheeler — for MAILMEN Gavin Wheeler, CEO of direct, digital and social agency WDMP, tells us about the need for creative thinking when producing door drops, and how more sophisticated data is set to change targeting. As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all…

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Gavin Wheeler WDMP

Hyundai Monthly Mailings

The Challenge: The challenge was to evolve the current monthly mailing pack in order to increase test drive uptake and ROI. We wanted to be more innovative and relevant to produce targeted messaging to customers while still integrating one central thought: ‘We make it possible’. Our Strategy: We responded with a marketing programme that adapted…

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Our New Brand Response Campaign for Monarch

For Monarch the customer service they provide is what sets them apart. Their staff and cabin crew’s first instinct is to help other people, to do the small and meaningful things that will provide customers with a positive, memorable travel experience. An ethos that Monarch’s first integrated brand response campaign in 3 years looks to…

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Monarch tv ad image

Making of film – Monarch Airlines

  We are thrilled to announce that our latest Brand Response TV ad launches tonight for Monarch Airlines on Channel 4 at 8.45pm, during the commercial break. Whilst we can’t share the new ad till later tonight, if you’d like to know what the client and agency folk got up to in Palma and Gatwick…

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making of image

Personalised Videos for Monarch

The Challenge: The challenge was to reactivate past customers who had a travel history with Monarch but had not yet booked for 2016. We needed to convince recipients to reconsider booking with Monarch for the coming summer. Our Strategy: Develop a highly personalised campaign to cut through all the wealth of communication in the travel…

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Hiscox Home Acquisition – Campaign of the Month

The Challenge: The challenge was twofold. Firstly, find and precisely target a finite prospect base with a creative approach that will get customers curious enough to question their current policy and reappraise the value of Hiscox Home Insurance. And secondly, to establish and prove the success of a new direct response acquisition channel. The Insight: 49%…

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