‘Colour your summer’ with Monarch Airlines

Leveraging the increasingly popular trend of adult colouring in, we’ve developed  a new direct response campaign for Monarch to inspire customers to add ‘colour’ to their summer this year. The campaign builds upon the recent phenomenon and popularity of adult colouring books; which are said to promote mindfulness and relaxation. The idea behind the concept…

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Start your year in the garden with Wyevale Garden Centres

To continue Wyevale Garden Centres’ (WGC) ‘Start your Year in the Garden’ campaign we created a new DM piece. It was sent to members of ‘The Garden Club’, WGC’s award-winning customer loyalty scheme, in February 2016. Each page inspired the member to get back into their garden and prepare for summer, with exclusive offers to…

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The Curious Case of the Curious Consumer

When I first started out in marketing as a Brand Manager for a well-known car company, consumers knew their place and behaved properly. They watched our TV ad (or looked at our 48 sheets for lesser models), read our tactical offer in a press ad, picked up Yellow Pages to find their nearest dealer, trotted…

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WDMP creates Monarch’s Summer 2016 campaign

Monarch tasked WDMP with creating one of their most important booking campaigns of the year – Summer 2016. January and February is one of the most important times of the year for travel sector bookings as thoughts turn to the main summer holiday. Therefore the aim of the campaign was to highlight the ‘Breathtaking’ holiday…

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WDMP have been shortlisted!

We’ve been shortlisted for ‘Best Direct Marketing’ at the Travel Marketing Awards following one of our best-performing campaigns with Monarch Airlines last year! The awards night takes place on Tuesday 15th March 2016.”

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We’ve been shortlisted!

We’re on the shortlist for the MAA’s Best Award for Effectiveness for our work with Lansinoh! The Best Awards are all about ‘Doing Different’ – taking brands into exciting new territories where they can be transformed – and this is just what we’ve done for Lansinoh with The Happy Tummy Club.

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