Make your holiday a holiYAY with Cosmos

Our latest integrated direct response campaign for Cosmos Holidays broke last week, inspiring potential holiday-makers to find their next holiday with Cosmos to drive early summer sales. The campaign spans radio, ads in national press and celebrity weeklies, as well as digital banners. “Make your holiday a HoliYAY” was created as the campaign proposition to…

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WDMP Launches The Science Dept – Making Serendipity a Strategy

WDMP has launched a new data science business called “the Science Dept”. The new business is pioneering the analysis, targeting and harnessing of social media and digital data to drive prospecting and CRM. By analysing prospect and customer individual pathways we can identify relevant “information seeking behaviour” that lead to purchase and tie this back…

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Tesco Bank Pet Birthday

The Challenge - As the pet insurance market becomes increasingly more competitive, Tesco Bank required an in-life communication to prevent customers switching and to maximise customer retention. Our Strategy – We realised the answer lay in the unique bond that exists between an owner and pet; the pet is a part of the family. As Tesco Bank…

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Bring Your Garden To Life

Just as Spring brings a blast of colour to your Garden, WDMP have developed a new creative approach for Wyevale’s Garden Centres’ CRM activity, that brings a more vibrant editorial feel to their monthly Garden Club mailing activity 1.4 million DM packs using the new ‘Bring your garden to life’ design style will arrive with…

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WDMP cleans up at Travel Marketing Awards

We are extremely proud to announce ‘The Monarch Virtual Reality Mountain‘ was the shining star of the night, scooping two Gold Awards and one Silver Award. ‘The Monarch Virtual Reality Mountain’ received Gold in both the ‘Best Use of Multi-Channel‘ and ‘Best Direct Marketing‘ categories and a Silver Award in the category ‘Most Innovative Marketing‘….

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The customer journey is dead…long live consumer pathways!

I’ve spent the last 15 years teaching clients the benefits of mapping, measuring and influencing customer journeys to improve sales, retention and customer revenues. But recently I have had a revelation. This is an oversimplification and a generalisation of how consumers actually behave. It also relies on the consumer telling you that they are ready…

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