New Head of Campaign Management!

We are excited to announce that Lucy Easter has joined team WDMP to lead the Campaign Management & Insight department, one of the fastest growing areas within the agency. Lucy is responsible for creating a centre of excellence within WDMP that can accelerate the growth ambitions of our clients, through the design, build and analysis…

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JUST EAT Appoints WDMP to devise CRM strategy

We are delighted to announce that following a competitive pitch process WDMP has been appointed by Just Eat to help create a better understanding of their customer base, build an actionable segmentation model and to devise a customer contact strategy that will drive repeat business and meal occasions.

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Campaign of the Month – Hiscox Home Acquisition Campaign.

The Challenge: Having proven that DM is an effective acquisition channel for Hiscox Home Insurance, the client brief was to create fresh creative to test against our successful wardrobe campaign. The added challenge was to design a pack that was also more cost effective in order to drive a lower CPA. The Insight: 49% of…

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Wyevale launches new ‘Your Summer Garden’ campaign

To kick start Wyevale’s ‘Your Summer Garden’ campaign we created a mailer to actively encourage members of The Garden Club to get back into their garden and immerse themselves in the pleasures it gives them. The pack highlights this year’s summer trends, showcases related products and uses targeted offers and personalised reward vouchers to drive…

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We’re Recruiting!

Graduate Account Executive: We are looking for charismatic candidates with an appetite for marketing and relevant experience. You could be a recent graduate or graduating in 2017. Does this sounds like you or someone you know? ‘I’m curious about how companies go about promoting their brands and products. That’s why I’m passionate about marketing. From…

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The Future of Direct Mail

Gavin Wheeler, CEO, WDMP joined 12 other Direct Marketing experts to reveal their predictions on the future of direct mail. Here’s what Gavin had to say: In this day of multimedia, diminishing attention rates, ad blocking, unsubscribes and the sheer relentless volume of digital messages – effectiveness rates of these channels have plummeted with attribution…

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