As the saying goes, no one gets sacked for choosing IBM. But does that mean we should decide on the business partners and suppliers we use purely based on safety and size? Of course, there will always be a place for big businesses. Take some of the major hotel chains, for instance. You can be…
With Gavin off this week I have hijacked his blog as I want to talk about original ideas and the curious concept that they don’t exist. Yup, I don’t think it’s possible to devise an idea that someone has truly never come up with before. Original APPLICATION on the other hand is altogether more achievable….
When I first started out in marketing as a Brand Manager for a well-known car company, consumers knew their place and behaved properly. They watched our TV ad (or looked at our 48 sheets for lesser models), read our tactical offer in a press ad, picked up Yellow Pages to find their nearest dealer, trotted…
To date there have been three seminal moments in my mobile life, and together they show just how far the mobile world has come. The first was in the early ‘90s when I used one for the first time. I was working at Toyota and borrowed a brick-sized mobile phone off someone at the agency…
Another award win! We are very proud to have picked up an award at the MAA Best Awards 2013 for our Tesco Bank Goodwood Revival work in the Best Typography, Photography and Illustration category. We also collected a Merit for our work on Philips AVENT in the Best Direct Marketing Led Campaign category. A huge…
In the ten years that I have been running my agency one thing that has been truly constant is the pace of change. We have seen the rise of web 2.0, eCommerce, eCRM, the birth of social media and its rapid rise to mainstream media status, the growth of user generated content and now it’s…
