Great news! We’ve made three category shortlists of this year’s Data Storytelling Awards (sponsored by Marketing Week). Our work with Wyevale Garden Centres has received ‘Audience Segmentation’ and ‘Loyalty & Relationship Marketing’ nominations, while our Personalised Video Campaign for Monarch Airlines is in the running for best ‘Personalisation’. The winners will be announced on 1 November 2016.
On Tuesday 13 September, Gareth Lloyd, Head of Copy at WDMP, was a guest speaker at the DMA’s Future Writers Lab course. The aim of the course is to nurture and inspire a new generation of copywriters and Gareth was briefed to provide an ‘Anatomy of Greatness’ for the course participants. This meant taking apart…
By Gavin Wheeler — for MAILMEN Gavin Wheeler, CEO of direct, digital and social agency WDMP, tells us about the need for creative thinking when producing door drops, and how more sophisticated data is set to change targeting. As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all…
The Challenge: The challenge was to evolve the current monthly mailing pack in order to increase test drive uptake and ROI. We wanted to be more innovative and relevant to produce targeted messaging to customers while still integrating one central thought: ‘We make it possible’. Our Strategy: We responded with a marketing programme that adapted…
For Monarch the customer service they provide is what sets them apart. Their staff and cabin crew’s first instinct is to help other people, to do the small and meaningful things that will provide customers with a positive, memorable travel experience. An ethos that Monarch’s first integrated brand response campaign in 3 years looks to…
We are thrilled to announce that our latest Brand Response TV ad launches tonight for Monarch Airlines on Channel 4 at 8.45pm, during the commercial break. Whilst we can’t share the new ad till later tonight, if you’d like to know what the client and agency folk got up to in Palma and Gatwick…
