Personalised Videos for Monarch

The Challenge: The challenge was to reactivate past customers who had a travel history with Monarch but had not yet booked for 2016. We needed to convince recipients to reconsider booking with Monarch for the coming summer. Our Strategy: Develop a highly personalised campaign to cut through all the wealth of communication in the travel…

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Hiscox Home Acquisition – Campaign of the Month

The Challenge: The challenge was twofold. Firstly, find and precisely target a finite prospect base with a creative approach that will get customers curious enough to question their current policy and reappraise the value of Hiscox Home Insurance. And secondly, to establish and prove the success of a new direct response acquisition channel. The Insight: 49%…

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Wonga Flexi Loan Launch

Wonga tasked WDMP with supporting the launch of their Flexi Loan product, a new offering that allows customers to repay their loan in 3 parts over three months. The aim of the campaign was to clearly communicate the key product proof points in a busy marketplace. The campaign ran across multiple channels with the ATL…

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Hiscox appoints WDMP to drive direct sales

Hiscox has added direct and CRM specialist WDMP to their roster to help them drive their direct to market business. The appointment follows a pitch against undisclosed agencies and sees WDMP joining existing roster agencies VCCP and Goodstuff. WDMP will be tasked with taking the high profile Hiscox brand campaign, recently seen in press and…

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Helping the Carbon Trust promote energy-efficiency to SMEs

  The Carbon Trust’s mission is to move the UK to a sustainable, low carbon economy. But how do you encourage SMEs to invest in energy-saving equipment so this can happen? Our radio ad uses humour to bring to life the hard benefits of such an investment – a large and on-going cut in energy…

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‘Colour your summer’ with Monarch Airlines

Leveraging the increasingly popular trend of adult colouring in, we’ve developed  a new direct response campaign for Monarch to inspire customers to add ‘colour’ to their summer this year. The campaign builds upon the recent phenomenon and popularity of adult colouring books; which are said to promote mindfulness and relaxation. The idea behind the concept…

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