Gold was great, but taking the Grand Prix too? That was amazing. We certainly had a night to remember at the 2013 DMA Awards (though our memories were a touch hazy come the morning). Our Monarch Ski Campaign was chosen from 38 other Gold Winners to win the DMA’s prestigious Grand Prix award. The campaign also…
Real-time marketing – love it or hate it, it’s been creating a buzz in the industry and on social media sites alike. Whether you’re live-tweeting a campaign during a major event or posting updates on Facebook, there are endless ways to reach a large audience at any specific time. Doing it right can result in…
One of the joys of working as a planner is working with the analytics team to find a hidden insight, or quantify a client opportunity that could unlock more business. However, during my relatively lengthy time in this role, I have seen a significant shift in the nature of data driven insight generation and indeed…
Great news! We have been shortlisted for the DMA Awards 2013, in the Best Direct Marketing category for our inspirational virtual reality campaign for Monarch. Watch this space for the outcome!
Asking to change the format of the product. It’s a surefire way of generating a dismissive wave of the hand from your client (normally followed by a fruity expletive). Which is why I’m so curious about the “Dare to be Tender” campaign from Milka that ran in France. The Mondelez International-owned chocolate brand sold bars…
Whilst wandering round my local branch of Evans cycles this morning, trying to figure out the best way to stay dry on the morning cycle commute this winter, I witnessed an apparently growing trend in retail consumers first hand; ‘Showrooming’. Instead of the usual meander around between the stands looking slightly bemused until eventually being…
