Marketing in the era of the recessionals

For the first time in modern history we have a whole generation  who may not prove to be wealthier than the one that preceded it. As the early Millennials mature and come to the fore of the population, we find ourselves with a consumer segment who has never known professional life outside of the recession…

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Recessionals

Jorge Oliveira and Valentina Lauro join WDMP

WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips. “These are exciting times for the agency,”…

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The Garden Centre Group Appoints WDMP

Following a competitve pitch process we have been appointed to create a CRM strategy to increase Average Revenue per Customer and to leverage the Gardening Club Membership scheme to drive year on year growth. Keep an eye out for our first campaign which breaks shortly.

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WDMP create interactive game show for Freeview!

Our brief was to get staff at PC World Curry’s stores excited about 6 new Freeview HD channels. Leveraging our insight that store staff are very competitive, we created a campaign that could give staff the tools to hold their own game show and in doing so test their Freeview HD knowledge against one another….

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The Curious case of the Curious Consumer

When I first started out in marketing as a Brand Manager for a well-known car company, consumers knew their place and behaved properly. They watched our TV ad (or looked at our 48 sheets for lesser models), read our tactical offer in a press ad, picked up Yellow Pages to find their nearest dealer, trotted…

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Faces

WDMP create #CosmosBigkids

Our Cosmos campaign to promote Florida as the ultimate family holiday location for summer 2015 launches today. The campaign uses both DM and Social Media to broaden the reach of the campaign and to drive prospects to a competition on Facebook. The campaign aims to showcase the breadth of the Cosmos holiday experience by positioning Florida…

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