Spring Activation for Wyevale

The Challenge –  Spring is a key sales period for garden centres as the warmer weather brings customers back in to the market – across a much wider range of products. Our challenge was to ensure Wyevale could maximise this opportunity by driving incremental revenue. Our Strategy – We created an RFV model that identified…

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The AA Appoint WDMP

The AA has invited WDMP to work with them on a strategic project to improve efficiency and targeting of acquisition campaigns for their Roadside Assistance offering. The project includes analysis, audience segmentation and creative recommendations.

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Zopa Appoints WDMP

Zopa, Europe’s largest peer-to-peer lending service, has appointed WDMP to develop and optimise a direct acquisition channel in order to reduce their reliance on online sales channels. Watch this space for our first direct campaigns.

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WDMP nominated in Chip Shop awards!

Carlo and Stew have been nominated in the Chip Shop Awards! Our ad for Cafe Pod under the category ‘Best Ad Without a Headline’ caught the judges eyes. Take a look at all the nominations here: www.chipshopawards.com/entries

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Make your holiday a holiYAY with Cosmos

Our latest integrated direct response campaign for Cosmos Holidays broke last week, inspiring potential holiday-makers to find their next holiday with Cosmos to drive early summer sales. The campaign spans radio, ads in national press and celebrity weeklies, as well as digital banners. “Make your holiday a HoliYAY” was created as the campaign proposition to…

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WDMP Launches The Science Dept – Making Serendipity a Strategy

WDMP has launched a new data science business called “the Science Dept”. The new business is pioneering the analysis, targeting and harnessing of social media and digital data to drive prospecting and CRM. By analysing prospect and customer individual pathways we can identify relevant “information seeking behaviour” that lead to purchase and tie this back…

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